Yedao Lugui Baijiu Dzērienu iepakojums — Wen Liu and Xianwen Wu

Darbs Yedao Lugui Baijiu Dzērienu iepakojums, kura autors ir Wen Liu and Xianwen Wu, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Yedao Lugui Baijiu Dzērienu iepakojums

Autors: Wen Liu and Xianwen Wu

Klients: Hainan Yedao Liquor Developemt Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Yedao Lugui Baijiu Dzērienu iepakojums

Yedao Lugui Baijiu ir iepakojuma dizains liķiera zīmolam no Hainaņas provinces Ķīnas dienvidos. Astoņi pazīstami Hainaņas ainaviskie apskates objekti ir attēloti kā ilustrācijas uz stikla pudeles priekšpuses. Kakla etiķete ir izcelta ar atšķirīgu krāsu. Ārējā kastīte ir izgatavota no akrila un papīra, tāpēc ilustrēto pudeli iekšpusē var skaidri redzēt. Kastītei tiek izmantota zelta spiešana un zīda apdruka, bet pudele ir apstrādāta ar apceptu ziedu tehniku. Vienkāršā zilā krāsu shēma atspoguļo Hainaņas vietējo kultūru un tūrismu.

Atzinība

Par Sudraba balva A' Design Award

Yedao Lugui Baijiu Dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Yedao Lugui Baijiu Dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Yedao Lugui Baijiu Dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Izmēri un iepakojums: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Birkas: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Ražošanas tehnoloģija: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Dizaina izaicinājums: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Pētījums: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Iedvesma: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Projekta ilgums: The project started in October 2018 and finished in May 2019 in Shenzhen.
Darbības plūsma: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Komandas dalībnieki: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Attēlu autori: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.