Happy Ginger Ale Dzērienu iepakojums — Wen Liu and Jiayi Sun

Darbs Happy Ginger Ale Dzērienu iepakojums, kura autors ir Wen Liu and Jiayi Sun, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

SudrabaIepakojums· 2020

Happy Ginger Ale Dzērienu iepakojums

Autors: Wen Liu and Jiayi Sun

Klients: Shenzhen Oracle Creative Design Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Happy Ginger Ale Dzērienu iepakojums

"Happy Ginger Ale" ir iepakojuma dizains ingvera dzērienam, ko pārdod alumīnija bundžās. Katra bundža ir 115 milimetrus gara, 66 milimetrus plata un 66 milimetrus augsta. Galvenais vizuālais elements ir ar roku zīmēta ilustrācija ar četriem tēliem — Ingvera Vīrs, Ingvera Dāma, Ingvera Vecmāmiņa un Ingvera Bērns. Šie četri tēli attēlo vīriešus, sievietes, gados vecākus cilvēkus un bērnus. Katrs tēls tur rokā bundžu un izrāda apmierinātu izteiksmi. Vienkāršais un dzīvespriecīgais stils tiecas veidot emocionālu saikni un aicina patērētājus nogaršot ingvera aromātu.

Atzinība

Par Sudraba balva A' Design Award

Happy Ginger Ale Dzērienu iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Happy Ginger Ale Dzērienu iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Happy Ginger Ale Dzērienu iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Izmēri un iepakojums: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Birkas: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Ražošanas tehnoloģija: The design material is made of aluminum can.
Dizaina izaicinājums: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Pētījums: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Iedvesma: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Projekta ilgums: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Darbības plūsma: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Komandas dalībnieki: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Attēlu autori: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018