Darbs Leman Jewelry Firmas, kura autors ir M — N Associates, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2020

Leman Jewelry Firmas

Autors: M — N Associates

Klients: Leman Jewelry Vietnam

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Leman Jewelry Firmas

Leman Jewelry jaunās identitātes vizuālais risinājums bija pilnīgi jauna sistēma, lai pakļautu greznību, izsmalcinātu, tomēr izsmalcinātu un minimālu sajūtu. Jaunais logotips, kuru iedvesmojis Leman darba process, viņu haute couture dizaina pakalpojums, izstrādājot visas dimanta formas, kas apņem zvaigznes vai dzirksti simbolu, izveido izsmalcinātu simbolu un atkārto arī dimanta spīdošo efektu. Pēc tam visi nodrošinājuma materiāli tika izgatavoti ar augstas kvalitātes detaļām, lai izceltu un bagātinātu visu jauno zīmola vizuālo elementu greznību.

Atzinība

Par Sudraba balva A' Design Award

Leman Jewelry Firmas ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Leman Jewelry Firmas būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Leman Jewelry Firmas ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Izmēri un iepakojums: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Birkas: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Ražošanas tehnoloģija: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Dizaina izaicinājums: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Pētījums: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Iedvesma: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Projekta ilgums: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Darbības plūsma: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Patenti: Copyrights belong to M — N Associates, 2019.
Komandas dalībnieki: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Attēlu autori: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh