Camel Robot Digitālais mākslas darbs by Edu Torres

Camel Robot Digitālais mākslas darbs by Edu Torres is a highly esteemed winner of the very prestigious 2020 Zelta balva A' Design Award in Datorgrafikas, 3D modelēšanas, teksturēšanas un renderēšanas dizains Competition Category.

ZeltaDatorgrafika· 2020

Camel Robot Digitālais mākslas darbs

by Edu Torres

Client: Camel

Zelta balva A' Design Award Winner in Datorgrafika Category

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Colors

The Design

About Camel Robot Digitālais mākslas darbs

Camel Robot ir digitāls mākslas darbs, kas pārinterpretē zīmola logotipu kā robotizētu dzīvnieku. Attēls tika veidots kā trīsdimensiju modelis un renderēts augstā izšķirtspējā drukāšanai, kā arī izstādīšanai izstāžu un biroja telpās. Iedvesma tika smelta no rūpnieciskajām mašīnām, robotikas un zinātniskās fantastikas. Korpuss ir daļēji atvērts, tāpēc iekšējie kabeļi un barošanas avots paliek redzami. Neitrāla zilā un tumšā krāsu palete notur uzmanību uz galvenā silueta. Detalizācijas līmenis ir līdzsvarots, lai darbs paliktu ticams un viegli uztverams.

The Recognition

About the Zelta balva A' Design Award

Camel Robot Digitālais mākslas darbs ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Camel Robot Digitālais mākslas darbs būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Camel Robot Digitālais mākslas darbs izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.