DIY Spice Blends by Chef Heidi Sociālo Mediju Digitālās Receptes by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Sociālo Mediju Digitālās Receptes by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

SudrabaReklāma· 2020

DIY Spice Blends by Chef Heidi Sociālo Mediju Digitālās Receptes

by Lize-Marie Swan

Client: Unilever Food Solutions

Sudraba balva A' Design Award Winner in Reklāma Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Sociālo Mediju Digitālās Receptes

Unilever Food Solutions uzdeva pastāvīgajam šefpavāram Heidijam Hekmanam (reģionālais klientu šefpavārs, Keiptauna) izveidot 11 unikālas garšvielu maisījumu receptes, izmantojot Robertsons garšvielu klāstu. Kampaņas “Mūsu ceļojums, jūsu atklājums” ietvaros ideja bija radīt unikālus attēlus un dizainus, izmantojot šīs sastāvdaļas jautrai Facebook kampaņai. Katru nedēļu šefpavāra Heidi unikālie garšvielu maisījumi tika publicēti kā ar medijiem bagāti Facebook audekla ziņojumi. Katra no šīm receptēm ir pieejama arī iPad lejupielādei vietnē UFS.com.

The Recognition

About the Sudraba balva A' Design Award

DIY Spice Blends by Chef Heidi Sociālo Mediju Digitālās Receptes ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka DIY Spice Blends by Chef Heidi Sociālo Mediju Digitālās Receptes būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. DIY Spice Blends by Chef Heidi Sociālo Mediju Digitālās Receptes ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew