U15 Fotogrāfiju Sērijas by Tiago Marques is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Fotogrāfijas un fotomanipulācijas dizains Competition Category.
SudrabaFotogrāfija· 2020
U15 Fotogrāfiju Sērijas
Sudraba balva A' Design Award Winner in Fotogrāfija Category
Verified Award Winner
Verify Award Status for #90822The Design
About U15 Fotogrāfiju Sērijas
Mākslinieku projektā tiek izmantotas U15 ēkas iespējas, lai radītu asociāciju ar kolektīvās iztēlē esošajiem dabas elementiem. Izmantojot ēkas konstrukciju un tās daļas, kā tās krāsas un formas, viņi mēģina izsaukt specifiskākas vietas, piemēram, Ķīnas akmens mežu, Amerikas Velna torni, kā vispārīgas dabiskas ikonas, piemēram, ūdenskritumus, upes un akmeņainas nogāzes. Lai katrā attēlā piešķirtu atšķirīgu interpretāciju, mākslinieki ēku pēta, izmantojot minimālisma pieeju, izmantojot dažādus leņķus un perspektīvas.
The Recognition
About the Sudraba balva A' Design Award
U15 Fotogrāfiju Sērijas ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka U15 Fotogrāfiju Sērijas būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. U15 Fotogrāfiju Sērijas ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project aims to evoke, from the artists' architecture photographs, elements present in nature. That photographs exploit the U15's aseptic shapes in a sharp relationship with landscape stereotypes present in our subconscious, like waterfalls, mountains, waves, and more.
U15 is a photographic series that links two contrasting realities, generating a new vision of the building. Every single frame conveys two different interpretations. - Dimensions & Packaging
- To achieve the highest dynamic range possible, they opted to work in RAW format. Thanks to that, during the post-production, Tiago and Tania were able to handle shadows, highlights, and sporadic reflections, keeping a well-balanced contrast, without a more invasive file manipulation.
- Tags
- architecture, architectural photography, photography, cityscape, building, milano, italy, milan, design, futuristic, minimal, minimalism, metal, material, nature, natural, environment, ambient, waterfall, rocky slope, waves, mountains, cortex, relationship, trees, U15
- Production Technology
- In this photographic series, they had intentionally overexposed the sky, to focus the attention entirely on the structure and its features.
The artists preferred to work during the afternoon, with the highest luminosity, to perform in freehand take advantage of more dynamic frames, keeping a minimalist approach. - Design Challenge
- The major challenge was to show the building from several angles. The pictures should have suggested multiple interpretations. To did it, the artists took several shots, trying to forecast the final result.
It was a goal hard to reach because they had to keep focused on the collective imaginary of nature during all the creative processes. - Research
- To find the right photographs for the project, Tiago and Tania had created a lot of calls to actions in the social networks. The massive reaction of people helped to define that selection. From the 13.459 interactions, 64% of them came from a target with an age of mid 18 and 35 years old. The results were mostly in accord with the artists' proposals. They also noticed that most of the suggestions to change the comparison came from accounts under 30.
- Inspiration
- The building U15, subject of Tiago and Tania's photographic series, is located in a part of the new district of north Milanofiori, in Milano. Designed by Cino Zucchi Architetti, the structure is in a continuing relationship with the design of the green.
The artists inspired by the masterplan idea, take advantage of the shapes, colors, and materials of U15, to develop a photographic concept which wants to combine the building design with traditional nature landscapes. - Project Duration
- The project started on the 14th of April 2018 in Milanofiori. It requested several months of work, including a first selection, associations with natural landscapes, online pools, post-production, the second round of online pools, final selection, and release on our website.
- Operation Flow
- Working on U15, the artists obtained a lot of different shots, which caused a long selection process.
The hardest part was to find photographs that could best fit the idea. They made several pools online to individuate the most intuitive association.
To realize this photographic series, they plan to use the lambda chromogenic print technology, keeping a faithful representation of the U15's metallic tones and utilize the same building's materials to frame the prints. - Team Members
- Tiago Marques
Tania De Pascalis - Image Credits
- Main image: Photographer, Tania De Pascalis, Waterfall 2018
Image #1: Photographer, Tiago Marques, Mountains 2018
Image #2: Photographer, Tania De Pascalis, Cortex 2018
Image #3: Photographer, Tiago Marques, Waves 2018
Image #4: Photographer, Tiago Marques, Rocky slope 2018
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