Borboleta Zīmola sistēma — Juan Eugenio Mallo Camera

Darbs Borboleta Zīmola sistēma, kura autors ir Juan Eugenio Mallo Camera, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2020

Borboleta Zīmola sistēma

Autors: Juan Eugenio Mallo Camera

Klients: Balko Argentina S.a

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Borboleta Zīmola sistēma

Borboleta ir zīmola sistēma, kas radīta diviem degvielas uzpildes staciju tīkliem, kuri Brazīlijā pieder vienai un tai pašai īpašnieku grupai. Dislub darbojas valsts ziemeļaustrumos, bet Equador — ziemeļos, un abi tīkli saglabā savus nosaukumus. Kopīgs simbols tauriņa formā savieno abus zīmolus. Tauriņš norāda uz pārmaiņām un atjaunotni, un tā aprises atgādina arī Brazīlijas teritorijas siluetu. Tiek izmantotas trīs krāsas — pa vienai katram uzņēmumam un trešā krāsa to savienībai. Logotips ir veidots uz moduļos balstīta režģa.

Atzinība

Par Sudraba balva A' Design Award

Borboleta Zīmola sistēma ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Borboleta Zīmola sistēma būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Borboleta Zīmola sistēma ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Izmēri un iepakojums: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Birkas: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Ražošanas tehnoloģija: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Dizaina izaicinājums: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Pētījums: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Iedvesma: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Projekta ilgums: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Darbības plūsma: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Komandas dalībnieki: Juan Eugenio Mallo Camera
Diego Adrián Beas