Coreintive Primārā funkcija: Korporatīvā identitāte — Donggyun Kang

Darbs Coreintive Primārā funkcija: Korporatīvā identitāte, kura autors ir Donggyun Kang, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2020

Coreintive Primārā funkcija: Korporatīvā identitāte

Autors: Donggyun Kang

Klients: Coreintive

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Coreintive Primārā funkcija: Korporatīvā identitāte

Coreintive ir korporatīvās identitātes dizains, kas radīts dizaina aģentūrai. Nosaukums ir saīsinājums no "Core in Creative". Vārda zīmē pēdējais burts E ir spoguļattēlā un savienots ar pirmo burtu C, veidojot iekavas formu. Iekavas iekšpusē ir novietots aplis, kas simbolizē tajā ietverto kodolu. Aplis atsaucas uz tādām vērtībām kā iespējas, unikalitāte, mērogojamība un integrācija. Identitāte ir veidota uz trīs motīvu valodām, kuru pamatā ir burti C, O un E. Projekts tika pabeigts Korejas Republikā.

Atzinība

Par Sudraba balva A' Design Award

Coreintive Primārā funkcija: Korporatīvā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Coreintive Primārā funkcija: Korporatīvā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Coreintive Primārā funkcija: Korporatīvā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Izmēri un iepakojums: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Birkas: Core, Value, Communication, Creative, Branding, Identity
Ražošanas tehnoloģija: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Dizaina izaicinājums: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Pētījums: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Iedvesma: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Projekta ilgums: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Darbības plūsma: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Komandas dalībnieki: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim