13 International Cultural Media Zīmola identitāte — Creator Strategic Marketing Co., Ltd

Darbs 13 International Cultural Media Zīmola identitāte, kura autors ir Creator Strategic Marketing Co., Ltd, ir augsti novērtēts un ļoti prestižās 2020 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2020

13 International Cultural Media Zīmola identitāte

Autors: Creator Strategic Marketing Co., Ltd

Klients: CREATOR Strategic Marketing Co., Ltd

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par 13 International Cultural Media Zīmola identitāte

13 International Cultural Media ir zīmola identitāte, kas izveidota multimediju producēšanas uzņēmumam, kurš darbojas televīzijas programmu, filmu, kultūras un radošās attīstības, kā arī izklaides jomā. Logotips ir balstīts uz vārdu Thirteen, kas attēlots ar rokrakstā gleznotiem vilcieniem, izsakot dzīvīgumu un spraigumu. Kā akcents pievienots arābu cipars 13, atsaucoties uz nozīmīgu stāstu no uzņēmuma dibināšanas vēstures. Melnā un zeltainā krāsa ir galvenās krāsas, izvēlētas, lai izteiktu profesionalitāti un starptautisku raksturu. Uz aploksnēm un biroja piederumiem logotips ir apcirsts un palielināts, radot vizuālu akcentu.

Atzinība

Par Bronzas balva A' Design Award

13 International Cultural Media Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka 13 International Cultural Media Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. 13 International Cultural Media Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Izmēri un iepakojums: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Birkas: branding, identity, entertainment, multimedia, creative
Ražošanas tehnoloģija: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Dizaina izaicinājums: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Pētījums: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Iedvesma: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Projekta ilgums: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Darbības plūsma: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Komandas dalībnieki: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh