Unto Communication Tool Korporatīvā identitāte — Unto

Darbs Unto Communication Tool Korporatīvā identitāte, kura autors ir Unto, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2020

Unto Communication Tool Korporatīvā identitāte

Autors: Unto

Klients: Unto

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Unto Communication Tool Korporatīvā identitāte

Grāmatas teksts: Unto Communication Tool ir korporatīvās identitātes sistēma, kas veidota ap koplietojamu vizītkarti. Kartes izmērs ir 9 uz 5,4 centimetriem, un uz tās divreiz izvietota vienāda kontaktinformācija — viens bloks iespiests otram apgriezti otrādi virs otra. Izgriezta perforēta līnija sadala abus blokus, ļaujot karti pārplēst uz pusēm. Turētājs paņem vienu daļu un atdod otru, tādējādi ļaujot vienai kartei sasniegt vēl vienu kontaktpersonu. Identitāte ietver arī avīzes papīra bukletu un apdrukātu burbuļplēvi, kas izmantota iepakojumam.

Atzinība

Par Dzelzs balva A' Design Award

Unto Communication Tool Korporatīvā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Unto Communication Tool Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Unto Communication Tool Korporatīvā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Izmēri un iepakojums: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Birkas: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Ražošanas tehnoloģija: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Dizaina izaicinājums: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Pētījums: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Iedvesma: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Projekta ilgums: The project started in July till September 2019, in Taipei.
Darbības plūsma: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Komandas dalībnieki: Ming Hsi Chou
Ching Yi Angela Chang
Attēlu autori: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.