Lovely Xinjiang Restorāna vizuālā identitāte — Jie Yang

Darbs Lovely Xinjiang Restorāna vizuālā identitāte, kura autors ir Jie Yang, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2020

Lovely Xinjiang Restorāna vizuālā identitāte

Autors: Jie Yang

Klients: Decelent

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Verificēts balvas ieguvējs

Verificēt balvas statusu dizainam #93825

Skatīt A' Design Award Preses relīze Balvas žetons

Krāsas

Dizains

Par Lovely Xinjiang Restorāna vizuālā identitāte

Lovely Xinjiang ir vizuālā identitāte lielam restorānam Urumči, Sjiņdzjanā. Dizains balstās uz vietējo uiguru amatnieku prasmi slīpēt un savienot ķieģeļus, kas redzama tradicionālo ēku fasādēs. Reģiona kultūras elementi ir attēloti kā vienkārši grafiski bloki, kas apvienoti lielākās figūrās. Katrs bloks pārstāv atšķirīgu kultūru, un kopā bloki veido vienu pilnīgu ainu. Identitāte ir izmantota visā restorānā, kurā ir 56 privātas telpas, no kurām katra veltīta kādai nacionālajai tradīcijai. Ieceres mērķis ir attēlot Sjiņdzjanas daudzās kultūras kā vienotu veselumu.

Atzinība

Par Dzelzs balva A' Design Award

Lovely Xinjiang Restorāna vizuālā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Lovely Xinjiang Restorāna vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Lovely Xinjiang Restorāna vizuālā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The customer is a Xinjiang restaurant which integrates style interpretation, cultural and creative products and featured catering. The difficulty of this project is to express the culture of dozens of different nationalities in one place and to integrate them into a whole. The designer's inspiration comes from the tiling process of the local Uygur building surface. Designers make various elements of Xinjiang into various shapes through The form of Uighur brick grinding butt joint technology. The patchwork represents the multi-cultural and inclusive mentality of Xinjiang's opening up.
Izmēri un iepakojums: The project covers a total area of 17000 square meters, with 56 private rooms and 6 large and small performance and translation halls. Each private room is a theme with national characteristics to express people's harmonious coexistence.
Birkas: Multi ethnic, multi-cultural, National craft, Brick grinding and butt joint, Catering culture,National cultural integration
Ražošanas tehnoloģija: After receiving this project, the designer team came to Xinjiang for cultural investigation. Designers grasp elements from the process of "grinding bricks for joints" in local buildings, Draw all kinds of figures, and completes the visual image design of the whole restaurant. Only by using "on-site processing" and "factory production and on-site installation" can the project be promoted at the same time.
Dizaina izaicinājums: The most difficult part is: how to use visual elements to integrate more than 50 different ethnic cultures in Xinjiang into a whole, and finally we express the feeling of different ethnic groups coming together through "Brick grinding and butt joint" technology.
Pētījums: Considering the industry attributes of customers, it is a large-scale Xinjiang restaurant integrating style interpretation, cultural and creative products and featured catering. It not only provides delicious food, but also undertakes the responsibility of promoting Xinjiang culture. Xinjiang has dozens of different nationalities. The eastern and Western cultures meet here. So it takes a lot of effort to express so many elements in the same place. The designer team refined a slogan: "Xinjiang is very big, it's enough to come here". It fits the characteristics of the project well. But how should visual elements be reflected? Designers found that all the building surfaces in Xinjiang have extremely exquisite brick collage patterns, which are seamlessly spliced into a perfect figure by hand polished bricks, which is very close to the restaurant's characteristics of "integrating cultures of different nationalities". Therefore, the designer team started with “rubbed brickwork” elements to create this magnificent Xinjiang restaurant project. After the completion of the project, it has been highly appreciated by all sectors of society, and each nation can see its own culture here.
Iedvesma: Designer get inspiration from the unique traditional craft of grinding bricks and butt joints of local buildings. Designer following the form of grinding brick splicing, various cultural elements in Xinjiang are made into various graphics. The splicing blocks represent multiculturalism, but also represent the inclusive mentality of Xinjiang's opening to the outside world. Each Square block represents a different culture. Together, they form a picture of "World Solidarity", which reconnects the world through the new silk road.
Projekta ilgums: The project started in February 2017 in Urumqi, Xinjiang, was completed in June 2018, and officially operated in January 2019.
Darbības plūsma: In the process of implementation, traditional craftsmen from Xinjiang were invited to present the unique Xinjiang national handicraft technology perfectly in the interior decoration of the restaurant, and to create a unique Xinjiang national atmosphere by combining modern high-tech props such as acoustic, photoelectric and so on.
Komandas dalībnieki: JieYang