Terark Vizuālās identitātes dizains — Tong Wen

Darbs Terark Vizuālās identitātes dizains, kura autors ir Tong Wen, ir augsti novērtēts un ļoti prestižās 2020 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2020

Terark Vizuālās identitātes dizains

Autors: Tong Wen

Klients: Tong Wen

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Terark Vizuālās identitātes dizains

Terark ir vizuālā identitāte, kas izstrādāta tehnoloģiju uzņēmumam, kurš sniedz lielo datu apstrādes pakalpojumus. Dizaina pamatā ir punktu matrica, kas apvienota ar vairākām gradienta krāsām. Gludi savienoti punkti veido burtu T — uzņēmuma nosaukuma pirmo burtu. Tika izveidoti vairāki gradienta šeideri, lai identitāti varētu pielāgot dažādiem lietojumiem. Papildus tika izstrādots arī īpašs fonts un punktu raksts izmantošanai iespieddarbos un citos materiālos. Identitāte tika pielietota bukletos, gada pārskatos, vizītkartēs un ūdens pudelēs.

Atzinība

Par Dzelzs balva A' Design Award

Terark Vizuālās identitātes dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Terark Vizuālās identitātes dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Terark Vizuālās identitātes dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Izmēri un iepakojums: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Birkas: Technology, branding, identity, logo, font
Ražošanas tehnoloģija: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Dizaina izaicinājums: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Pētījums: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Iedvesma: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Projekta ilgums: This project took 3 month from end to end. Main design part was done in San Francisco.
Darbības plūsma: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.