Regeneration Izstādes vizuālā identitāte by Weiquan Long is a highly esteemed winner of the very prestigious 2020 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
DzelzsGrafika· 2020
Regeneration Izstādes vizuālā identitāte
by Weiquan Long
Client: Guangzhou zhengdian advertising co. LTD
Dzelzs balva A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #93972The Design
About Regeneration Izstādes vizuālā identitāte
Regeneration ir izstādes vizuālā identitāte, kas radīta vides mākslas izstādei, kuras pamatā ir kartona kastes. Izstāde ir daļa no sērijas, kas savieno vides aizsardzību un mākslu. Kā centrālais vizuālais elements izmantots komats, jo komats iezīmē gan pauzi, gan jaunu sākumu. Komats novietots uz zaļa lauka, atsaucoties uz pārstrādes ciklu. Dizainā izmantots zaļš papīrs un papīra faktūra. Komata motīvs izmantots arī brošūrās, T-krekliem un iepakojumā.
The Recognition
About the Dzelzs balva A' Design Award
Regeneration Izstādes vizuālā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Regeneration Izstādes vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Regeneration Izstādes vizuālā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is one of a series of Environmental Protection and Arts exhibitions. Regeneration is an environmental art exhibition based on cardboard boxes. The comma is a symbolic element for both a pause and a start, so it is used visually and on brochures, T-shirts and packaging. The color and green of the cartons reflect the purpose of the exhibition and the concept of environmental protection.
- Dimensions & Packaging
- DIMENSION: 210mm x 190mm x 24mm
- Tags
- Environmental Protection + Arts / Exhibition + Visual/Recycling
- Production Technology
- Green paper
The paper skin - Design Challenge
- We plan Environmental Protection + Arts series of exhibitions, hoping to explore the concept of environmental protection of contemporary art works by different artists, convey environmental issues through art, and call people's attention to environmental protection. Finding such artists and art forms, and then designing them to show the intent of the exhibition, is a challenge.
- Research
- The Chinese government attaches great importance to environmental protection, and the project is supported by the publicity and education center of the Guangdong provincial environmental protection department. It uses the artistic form dissemination environmental protection consciousness, calls on the public to join the action, causes the environmental protection propaganda to get the dissemination.
- Inspiration
- It comes from the thinking of the exhibition planning of Environmental Protection and Arts, an exhibition of works created through paper skins, cartons and so on. A comma, which is connected before and after a sentence, is both an end and a beginning. It expresses the ecological phenomenon of recycling.
- Project Duration
- June 2017 Guangzhou, China
- Team Members
- Weiquan Long/Xueqiong Guo
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