Macy’s Website Vietnes saskarne by Willy Lai and Dave Torres

Macy’s Website Vietnes saskarne by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Saskarnes, mijiedarbības un lietotāja pieredzes dizains Competition Category.

SudrabaSaskarne· 2020

Macy’s Website Vietnes saskarne

by Willy Lai and Dave Torres

Client: Macy's

Sudraba balva A' Design Award Winner in Saskarne Category

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Colors

The Design

About Macy’s Website Vietnes saskarne

Macy's vietne ir tiešsaistes mazumtirdzniecības saskarne, kas ļauj klientiem pārlūkot un iegādāties Macy's piedāvātos produktus. Vietne tika pārveidota, reaģējot uz klientu atsauksmēm, radot tīru un vienkāršu izkārtojumu, kas iedvesmots no modes medijiem un patērētāju tehnoloģiju produktiem. Adaptīvās tīmekļa tehnoloģijas nodrošina piekļuvi ar klēpjdatoriem, planšetdatoriem un viedtālruņiem. Darbu vadīja plaši pētījumi, tostarp lietotāju aptaujas, intervijas, A/B testēšana un lietojamības testēšana. Vienkāršākā struktūra optimizē pirkšanas procesu un uzlabo lietotāju iesaisti.

The Recognition

About the Sudraba balva A' Design Award

Macy’s Website Vietnes saskarne ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Macy’s Website Vietnes saskarne būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Macy’s Website Vietnes saskarne ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.