Macy’s App Redesign Primārā funkcija: Mobilā iepirkšanās lietotne by Willy Lai and Dave Torres

Macy’s App Redesign Primārā funkcija: Mobilā iepirkšanās lietotne by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Mobilo tehnoloģiju, lietotņu un programmatūras dizains Competition Category.

SudrabaMobilais· 2020

Macy’s App Redesign Primārā funkcija: Mobilā iepirkšanās lietotne

by Willy Lai and Dave Torres

Client: Macy's

Sudraba balva A' Design Award Winner in Mobilais Category

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Colors

The Design

About Macy’s App Redesign Primārā funkcija: Mobilā iepirkšanās lietotne

Macy's App ir mobilā iepirkšanās lietotne, kas 2019. gadā tika pārveidota Android un iOS ierīcēm. Lietotne ļauj klientiem pārlūkot un iegādāties modes, skaistumkopšanas un mājas produktus, izmantojot viedtālruni vai planšetdatoru. Izkārtojums ir tīrs un vienkāršs, un tas smeļas vizuālo iedvesmu no modes medijiem un patērētāju tehnoloģiju produktiem. Uz kameru balstīti rīki atbalsta skenēšanu un maksāšanu, savukārt papildinātās realitātes funkcijas ļauj klientiem apskatīt produktus pirms pirkuma. Pārveidojums balstījās uz plašu lietotāju izpēti un klientu atsauksmēm, un pēc palaišanas lietotāju iesaiste pieauga.

The Recognition

About the Sudraba balva A' Design Award

Macy’s App Redesign Primārā funkcija: Mobilā iepirkšanās lietotne ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Macy’s App Redesign Primārā funkcija: Mobilā iepirkšanās lietotne būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Macy’s App Redesign Primārā funkcija: Mobilā iepirkšanās lietotne ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.