Pass On Fotogrāfiju sērija by Eduardo Dulla

Pass On Fotogrāfiju sērija by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Fotogrāfijas un fotomanipulācijas dizains Competition Category.

BronzasFotogrāfija· 2020

Pass On Fotogrāfiju sērija

by Eduardo Dulla

Client: Eduardo Dulla

Bronzas balva A' Design Award Winner in Fotogrāfija Category

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Colors

The Design

About Pass On Fotogrāfiju sērija

Pass On ir fotogrāfiju sērija, kas veidota ap vēstules tēlu, kura ievietota pudelē. Katra fotogrāfija ir iedvesmota no viena vārda, piemēram, cerība vai brālība, un attēlo šo vārdu ar tā nozīmi vai caur reālu notikumu. Katrā attēlā parādās tie paši trīs elementi - vēstule, pudele un ūdens, tomēr katra tēma ir atspoguļota atšķirīgā veidā. Fotogrāfijām tika izveidotas dekorācijas, speciāli akvāriji un īpaši mehānismi. Digitālie attēli apvieno interferenci un attēlu saplūšanu, un tie ir izdrukāti ar tintes strūklas printeri uz kokvilnas papīra.

The Recognition

About the Bronzas balva A' Design Award

Pass On Fotogrāfiju sērija ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Pass On Fotogrāfiju sērija būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Pass On Fotogrāfiju sērija lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla