Naked Castle Vizuālā norāžu sistēma by Zesion Design

Naked Castle Vizuālā norāžu sistēma by Zesion Design is a highly esteemed winner of the very prestigious 2020 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2020

Naked Castle Vizuālā norāžu sistēma

by Zesion Design

Client: Zesion Design

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Castle Vizuālā norāžu sistēma

Naked Castle ir norāžu sistēma, kas izstrādāta vēsturiskai pilij-viesnīcai Moganšaņā. Dizains apvieno ģerboni ar Art Deco stila burtiem, bet ģeometriskās figūras un līnijas seko proporcijām, kas ir tuvas zelta griezumam. Ģerbonī apvienoti tādi britu elementi kā pakavs, vairogs un lente, savukārt uz norādēm redzamas karaļa un karalienes ikonas ar kronieni. Ģerbonis tika lietas no zema kušanas punkta metāla, pēc tam pulēts ar rokām un krāsots. Norādēm izmantots kalts dzelzs un vietējais koks, lai tās izturētu āra kalnu klimatu.

The Recognition

About the Dzelzs balva A' Design Award

Naked Castle Vizuālā norāžu sistēma ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Naked Castle Vizuālā norāžu sistēma būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Naked Castle Vizuālā norāžu sistēma tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The coat of arms and the Art Deco style signage system emphasize the match of geometric figures and lines. All the lines are close to the golden ratio according to precise calculation. The signages combine the experience of the naked founder and the scenery of Moganshan, which shows the lifestyle of immersing in nature and the pure pleasure of life instead of being just signage.
Dimensions & Packaging: The coat of arms:1165(w)*1640(h)*100(d);
Weathervane:1370(w)*1600(h)*1050(d) ;
Wayfinding on street lamp:1420(w)*3500(h)*1420(d);
Village rooms plats:350(w)*700(h)*20(d);
Restaurant doorplate:110(w)*75(h)*35(d) .
Tags: Signage,Way finding,VI，Hotel Logo，graphics
Production Technology: The coat of arms took shape in the manuscript. We then poured low melting point metal into an equal ratio bed die made of hand-carved wood in mold casting. At last, it was hand polished and colored according to the color and history of the castle. The signage in the castle adopt forged iron and local wood as the material, which makes them durable in outdoor environments.
Design Challenge: 1.On-site investigation and location of signages
The castle is built on the mountain with a steep slope, which is a demanding work environment for designers as they have to walk back and forth to choose the best location of the signages.
2.Signage fabrication and material handling
As the castle is located on the mountaintop, we use local Wukang stone in signage fabrication. The wood and iron used are also bought and processed in the local area, adding elements with local characteristics to the castle while saving the cost on material handling.
Research: The naked Castle once had two legendary owners, whose stories were merged in the design of the coat of arms. In 1910, Dr Duncan Main built a European style castle villa (the predecessor to the Castle at naked Castle), which was later brought by patriot Zhang Jingjiang in 1932. The colour of the signages gets the inspiration from the natural scenery of Moganshan. Due to the climate on the mountaintop, stones, cast irons, and anticorrosive wood are taken as the main materials of the signs to adopt to the local environment.
Inspiration: The design of the signage system gets inspiration from Art Deco style of European style castle that gives consideration to both raw and elegant architectural styles. British style elements like hoof, shield, and streamer are well merged in the coat of arms. The icons of king and queen wearing crowns are applied to the signage as well. Each letter and number on the signage adopts double lines as part of the decoration.
Project Duration: The project started in April 2016 and was completed in June 2017, including a 6-month on-site investigation which gives inspiration to the design team.
Operation Flow: The signage system is integrated into the style of the naked Castle. From the conflict and fusion of different styles, cultures and ages, one can find the castle gives consideration to both raw and elegant architectural styles. As a convergence of spirits and memories, the coat of arms shows the tourists the stories behind over a hundred years history of the naked Castle and the changes of Moganshan. The stone castle with a sleek design is like an introverted beauty standing on the top of Moganshan.
Team Members: Lisa Zhou
Dylan Zhu