Children Picture Books from China Izstādes Vizuālie Materiāli by Blend Design

Children Picture Books from China Izstādes Vizuālie Materiāli by Blend Design is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2020

Children Picture Books from China Izstādes Vizuālie Materiāli

by Blend Design

Client: Confucius Institute Headquarters

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Children Picture Books from China Izstādes Vizuālie Materiāli

Konfūcija institūta mītnes organizētā Ķīnas bērnu grāmatu izstāde tika demonstrēta sabiedrībai Frankfurtes grāmatu gadatirgus bērnu zālē. No dažādām bilžu grāmatām eksperti kā vispārējo vizuālā dizaina stilu izvēlējās Lianga Peilongas tintes gleznojumu. Tad dizaineri no Liangas gleznām izņēma tintes punktu elementus, pastiprināja piesātinājumu un izmantoja tos kopā ar gleznām. Jaunais vizuālais stils ne tikai atbilst izstādes pieprasījumam, bet tam ir arī austrumu gaume. Unikāls ķīniešu attēla skaistums parādās uz starptautiskās skatuves.

The Recognition

About the Bronzas balva A' Design Award

Children Picture Books from China Izstādes Vizuālie Materiāli ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Children Picture Books from China Izstādes Vizuālie Materiāli būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Children Picture Books from China Izstādes Vizuālie Materiāli lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.
Dimensions & Packaging: Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.
Tags: Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm
Production Technology: This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.
Design Challenge: Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.
Research: Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.
Inspiration: The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.
Project Duration: The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.
Operation Flow: The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.
Patents: Design @ Blend Design
Illustration@ Peilong Liang
Copyright @ Confucius Institute Headquarters
Team Members: Concept and Planning: Yonghong Ma
Art Director: Fang Ge
Illustration: Peilong Liang
Image Credits: Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016