Hak Hi Kong Yong by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Yong by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2020

Hak Hi Kong Yong

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Sudraba balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Hak Hi Kong Yong

Priekšlikumā izmantotas trīs koncepcijas, lai atjaunotu KI sistēmu Yong-An zvejas ostai. Pirmais ir jauns logotips, kas rada īpašu vizuālo materiālu, kas iegūts no Hakka kopienas kultūras īpašībām. Nākamais solis ir izklaides pieredzes atkārtota izpēte, pēc tam izveidojiet divus talismanu personāžus, kas pārstāv un ļaujiet viņiem parādīties jaunās atrakcijās, lai tūristu ievestu ostā. Visbeidzot, deviņu vietu ēvelēšana iekšpusē, apkārtne ar izklaides aktivitātēm un garšīgām virtuvēm.

The Recognition

About the Sudraba balva A' Design Award

Hak Hi Kong Yong ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Hak Hi Kong Yong būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Hak Hi Kong Yong ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang