SberBank Online Design Team द्वारा SberBank Online मुख्य कार्य: मोबाइल बैंकिंग एप्लिकेशन अत्यंत प्रतिष्ठित 2021 A' Design Award रजत पुरस्कार क मोबाइल प्रौद्योगिकी, एप्लिकेशन आ सॉफ्टवेयर डिजाइन प्रतियोगिता श्रेणी मे एक अत्यधिक सम्मानित विजेता अछि।
रजतमोबाइल· 2021
SberBank Online मुख्य कार्य: मोबाइल बैंकिंग एप्लिकेशन
SberBank Online Design Team द्वारा
क्लाइंट: Sberbank
मोबाइल श्रेणी मे A' Design Award रजत पुरस्कार विजेता
सत्यापित पुरस्कार विजेता
#101823 लेल पुरस्कार स्थिति सत्यापित करूडिज़ाइन
SberBank Online मुख्य कार्य: मोबाइल बैंकिंग एप्लिकेशन के बारे मे
SberBank Online एकटा मोबाइल बैंकिंग एप्लिकेशन अछि जे एकटा पैघ रूसी बैंक लेल विकसित कएल गेल अछि। बैंकक लगभग सभटा बैंकिंग उत्पाद एप्लिकेशनक माध्यमसँ ऑनलाइन उपलब्ध अछि। पारंपरिक बैंकिंग सेवा सभकेँ जीवनशैली फीचर सभ जेना चैट, स्टोरी आ कैटलॉगक संग जोड़ल गेल अछि। पैसाक हस्तांतरणकेँ बेसी निजी बनएबाक लेल ओहिमे रंग-बिरंगक पोस्टकार्ड आ स्टिकर सभ जोड़ल जा सकैत अछि। जखन कोनो लेनदेनमे बेसी समय लगैत अछि, तखन खाली लोडिंग पेजक बदला एकटा एनिमेटेड स्क्रीन देखाओल जाइत अछि। मुख्य आ स्वागत स्क्रीन सभ स्थान आ दिनक समयक अनुसार निजीकृत कएल जाइत अछि।
मान्यता
A' Design Award रजत पुरस्कार के बारे मे
SberBank Online मुख्य कार्य: मोबाइल बैंकिंग एप्लिकेशन A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। SberBank Online मुख्य कार्य: मोबाइल बैंकिंग एप्लिकेशन सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। SberBank Online मुख्य कार्य: मोबाइल बैंकिंग एप्लिकेशन एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
डिज़ाइनक पाछाँ
प्रेस किट
डिज़ाइनर द्वारा उपलब्ध कराओल क्रेडिट, टीम सदस्य आ तकनीकी विवरण।
- अद्वितीय विशेषताएँ
- SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
- आयाम आ पैकेजिंग
- Above iOS 10.0 / Above Android 10.0
- टैग
- Digital Banking, Personalization, Emotional Design, app.
- उत्पादन प्रौद्योगिकी
- Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
- डिजाइन चुनौती
- One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
- अनुसंधान
- The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
- प्रेरणा
- SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
- परियोजना अवधि
- In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
- संचालन प्रवाह
- There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.
प्रायोजित
Designers.org सँ परे देखू
हमर विज्ञापन साझेदार सभक उत्पाद, सेवा आ अवसर सभ देखू।
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