Huiqiong Yang द्वारा Tianmu Yunwu Tea चाय पैकेजिंग अत्यंत प्रतिष्ठित 2022 A' Design Award रजत पुरस्कार क पैकेजिंग डिजाइन प्रतियोगिता श्रेणी मे एक अत्यधिक सम्मानित विजेता अछि।
रजतपैकेजिंग· 2022
Tianmu Yunwu Tea चाय पैकेजिंग
Huiqiong Yang द्वारा
क्लाइंट: Xinchang County Government
पैकेजिंग श्रेणी मे A' Design Award रजत पुरस्कार विजेता
सत्यापित पुरस्कार विजेता
#138145 लेल पुरस्कार स्थिति सत्यापित करूडिज़ाइन
Tianmu Yunwu Tea चाय पैकेजिंग के बारे मे
तियानमु युनवू चाय एकटा गिफ्ट बॉक्स अछि जे शिनचांग मे यात्रा स्मृति चिन्ह के रूप मे बिकाय वला चाय के पैकेजिंग लेल डिजाइन कयल गेल अछि। बाहरी बॉक्स एकटा पहाड़ के आकार लैत अछि आ दू-परत वला पुल-आउट संरचना के उपयोग करैत अछि। जखन बॉक्स खोलल जाइत अछि, त भीतरका जार ऊपर उठैत अछि, जाहि सँ प्रदर्शन लेल पहाड़, धरती आ बादल के दृश्य बनैत अछि। मुख्य दृश्य स्थानीय क्वीन मदर्स बैंक्वेट संस्कृति पर आधारित अछि, आ पारंपरिक तत्वसभ के आधुनिक शैली संग जोड़ैत अछि। गिफ्ट बॉक्स 300 गुणा 200 गुणा 180 मिलीमीटर के अछि आ जार 90 गुणा 90 गुणा 90 मिलीमीटर के अछि।
मान्यता
A' Design Award रजत पुरस्कार के बारे मे
Tianmu Yunwu Tea चाय पैकेजिंग A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। Tianmu Yunwu Tea चाय पैकेजिंग सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। Tianmu Yunwu Tea चाय पैकेजिंग एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
डिज़ाइनक पाछाँ
प्रेस किट
डिज़ाइनर द्वारा उपलब्ध कराओल क्रेडिट, टीम सदस्य आ तकनीकी विवरण।
- अद्वितीय विशेषताएँ
- This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
- आयाम आ पैकेजिंग
- Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm - टैग
- packaging, vision, creativity, structure, oriental aesthetics
- उत्पादन प्रौद्योगिकी
- The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
- डिजाइन चुनौती
- The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
- अनुसंधान
- Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
- प्रेरणा
- Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
- परियोजना अवधि
- The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
- संचालन प्रवाह
- The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
- टीम सदस्य
- Huiqiong Yang
Xu Liu
Jin Gao. - छवि श्रेय
- Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.
प्रायोजित
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