Atsushi Morita द्वारा Heralbony पैकेजिंग अत्यंत प्रतिष्ठित 2023 A' Design Award रजत पुरस्कार क पैकेजिंग डिजाइन प्रतियोगिता श्रेणी मे एक अत्यधिक सम्मानित विजेता अछि।
रजतपैकेजिंग· 2023
Heralbony पैकेजिंग
Atsushi Morita द्वारा
क्लाइंट: Paper Parade Inc.
पैकेजिंग श्रेणी मे A' Design Award रजत पुरस्कार विजेता
सत्यापित पुरस्कार विजेता
#145156 लेल पुरस्कार स्थिति सत्यापित करूडिज़ाइन
Heralbony पैकेजिंग के बारे मे
हेराल्बोनी एकटा आर्ट-लाइफ ब्रांड लेल बनाओल गेल पैकेजिंग श्रृंखला अछि जे विकलांग कलाकार सभक कलाकृतिकेँ फैशन आ इंटीरियर डिजाइनमे प्रयोग करैत अछि। 9,000 सँ बेसी प्रकारक कागजमे सँ चुनल गेल एकटा नील कागजक उपयोग सभटा पैकेजिंग आ ब्रांडिंग उपकरणमे कएल गेल अछि जकरा ग्राहक स्पर्श करैत छथि। नील रंग विश्व ऑटिज्म दिवसक प्रतीकात्मक रंग अछि। चुनल गेल कागज मोट अछि आ एहिमे शिल्प-सन बनावट अछि। केवल फॉयल स्टाम्पिंग लगाओल गेल अछि, एकटा स्थान आ एकटा आकारमे, जाहिसँ कलर प्रूफिंगक चरण हटि जाइत अछि आ लागत कम रहैत अछि। एहि श्रृंखलामे उत्पाद बॉक्स, उपहार बॉक्स आ शॉपिंग बैग शामिल अछि।
मान्यता
A' Design Award रजत पुरस्कार के बारे मे
Heralbony पैकेजिंग A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। Heralbony पैकेजिंग सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। Heralbony पैकेजिंग एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
डिज़ाइनक पाछाँ
प्रेस किट
डिज़ाइनर द्वारा उपलब्ध कराओल क्रेडिट, टीम सदस्य आ तकनीकी विवरण।
- अद्वितीय विशेषताएँ
- This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony. - आयाम आ पैकेजिंग
- Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
- टैग
- Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
- उत्पादन प्रौद्योगिकी
- Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother. - डिजाइन चुनौती
- Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style. - अनुसंधान
- SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding. - प्रेरणा
- Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day. - परियोजना अवधि
- This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
- संचालन प्रवाह
- The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
- छवि श्रेय
- Photographer Yusuke Tsuchida, 2019 to 2022.
प्रायोजित
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