Macy’s Website वेबसाइट इंटरफेस by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in इंटरफेस, अन्तःक्रिया आ उपयोगकर्ता अनुभव डिजाइन Competition Category.
रजतइंटरफेस· 2020
Macy’s Website वेबसाइट इंटरफेस
Client: Macy's
A' Design Award रजत पुरस्कार Winner in इंटरफेस Category
Verified Award Winner
Verify Award Status for #94023The Design
About Macy’s Website वेबसाइट इंटरफेस
मैसी'क वेबसाइट एकटा ऑनलाइन खुदरा इंटरफेस अछि जे ग्राहक सभकेँ मैसी'क द्वारा प्रस्तुत उत्पाद सभकेँ देखबाक आ खरीदबाक सुविधा दैत अछि। ग्राहकक प्रतिक्रियाक जवाबमे एहि वेबसाइटकेँ पुनः डिज़ाइन कएल गेल छल, जकर परिणामस्वरूप फैशन मीडिया आ उपभोक्ता प्रौद्योगिकी उत्पाद सभसँ प्रेरित एकटा स्वच्छ आ सरल लेआउट बनल। रेस्पॉन्सिव वेब प्रौद्योगिकी लैपटॉप कंप्यूटर, टैबलेट आ स्मार्टफोन सभक माध्यमसँ पहुँचक अनुमति दैत अछि। विस्तृत शोधसँ ई काज निर्देशित भेल, जाहिमे उपयोगकर्ता सर्वेक्षण, साक्षात्कार, ए/बी परीक्षण आ प्रयोज्यता परीक्षण शामिल छल। सरल संरचना खरीद प्रक्रियाकेँ सुव्यवस्थित करैत अछि आ उपयोगकर्ता जुड़ावकेँ बेहतर बनबैत अछि।
The Recognition
About the A' Design Award रजत पुरस्कार
Macy’s Website वेबसाइट इंटरफेस A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। Macy’s Website वेबसाइट इंटरफेस सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। Macy’s Website वेबसाइट इंटरफेस एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed resonsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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