Macy’s App Redesign मुख्य कार्य: मोबाइल शॉपिंग एप्लिकेशन by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in मोबाइल प्रौद्योगिकी, एप्लिकेशन आ सॉफ्टवेयर डिजाइन Competition Category.
रजतमोबाइल· 2020
Macy’s App Redesign मुख्य कार्य: मोबाइल शॉपिंग एप्लिकेशन
Client: Macy's
A' Design Award रजत पुरस्कार Winner in मोबाइल Category
Verified Award Winner
Verify Award Status for #94021The Design
About Macy’s App Redesign मुख्य कार्य: मोबाइल शॉपिंग एप्लिकेशन
Macy's App एकटा मोबाइल शॉपिंग एप्लिकेशन अछि जकरा 2019 मे Android आ iOS डिवाइस लेल पुनःडिजाइन कएल गेल छल। ई एप्लिकेशन ग्राहक सभकेँ स्मार्टफोन अथवा टैबलेट सँ फैशन, ब्यूटी आ होम उत्पाद सभ ब्राउज आ खरीद करबाक सुविधा दैत अछि। लेआउट स्वच्छ आ सरल अछि, आ ई फैशन मीडिया आ उपभोक्ता प्रौद्योगिकी उत्पाद सभ सँ दृश्य प्रेरणा लैत अछि। कैमरा-आधारित उपकरण स्कैन आ भुगतानक समर्थन करैत अछि, आ ऑगमेंटेड रियलिटी फीचर सभ ग्राहक सभकेँ खरीदसँ पहिने उत्पाद सभक पूर्वावलोकन करबाक अनुमति दैत अछि। ई पुनःडिजाइन व्यापक उपयोगकर्ता अनुसंधान आ ग्राहक प्रतिक्रिया पर आधारित छल, आ लॉन्चक बाद उपयोगकर्ता संलग्नता बढ़ि गेल।
The Recognition
About the A' Design Award रजत पुरस्कार
Macy’s App Redesign मुख्य कार्य: मोबाइल शॉपिंग एप्लिकेशन A' Design Award रजत पुरस्कारक विजेता अछि, जे सर्वोच्च श्रेणीक, सुन्दर आ प्रभावशाली डिजाइनकेँ देल जाए बला असाधारण रूपेँ प्रतिष्ठित मान्यता अछि। रजत विजेता अत्यन्त प्रतिभाशाली आ बड़ सृजनशील कृति अछि, जे अपन डिजाइनरक उत्कृष्ट विशेषज्ञता, प्रतिभा आ सूक्ष्मदृष्टि देखबैत अछि। Macy’s App Redesign मुख्य कार्य: मोबाइल शॉपिंग एप्लिकेशन सँ अपेक्षा अछि जे ओ अद्भुत, आदर्श, अत्यन्त व्यावसायिक आ गहराइसँ नवाचारी कृति होएत। ई रजत पुरस्कार जीतल डिजाइन उल्लेखनीय, प्रशंसित आविष्कार अछि जे कला, विज्ञान, डिजाइन आ प्रौद्योगिकीक सीमा बढ़ेबामे योगदान दैत अछि। Macy’s App Redesign मुख्य कार्य: मोबाइल शॉपिंग एप्लिकेशन एहन रचना अछि जकरा सँ बहुतो लोक ईर्ष्या करैत अछि, जे इच्छा जगबैत अछि, सकारात्मक भावना अनैत अछि आ विस्मय उत्पन्न करैत अछि।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
- Dimensions & Packaging
- We developed native apps for Android and iOS platforms.
- Tags
- Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Team Members
- Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle - Image Credits
- Images courtesy of Macys.
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