South Branch Sign Famolavolana Anaty Tranon-Sakafo by Tiao Ouyang

South Branch Sign Famolavolana Anaty Tranon-Sakafo by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2020

South Branch Sign Famolavolana Anaty Tranon-Sakafo

by Tiao Ouyang

Client: Oytt Design

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #100068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About South Branch Sign Famolavolana Anaty Tranon-Sakafo

Ny South Branch Sign dia famolavolana anaty an'ny sampana orin-tsakafo miendrika Hong Kong ao Changzhou. Ny tetikasa dia mirefy 500 metatra toradroa manontolo. Ireo akora sy loko samihafa no manavaka ny faritra misy asa isan-karazany, ka nampihena ny fialan-tsaina hazo tena izy, ary ny fandrindrana ny toerana dia takatra amin'ny fizarazarana tsy hita maso. Ny terazo, ny hazo, ny hoditra ary ny fitaratra dia mamorona endriky ny habaka manankarena sy misy fiovaovana be. Ny tsipika malama dia mandeha manerana ny rindrina sy ny valindrihana, ary ny fanazavana voatsatoka manasongadina ny antsipiriany madinika. Ny vokany dia habaka milamina sy mangarahara, misy endri-javatra tsotra, ary toetra saina sy maoderina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana South Branch Sign Famolavolana Anaty Tranon-Sakafo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana South Branch Sign Famolavolana Anaty Tranon-Sakafo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana South Branch Sign Famolavolana Anaty Tranon-Sakafo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.