Mtn Dew AMP Game Fuel Launch Fonosana zava-pisotro by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Fonosana zava-pisotro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2020

Mtn Dew AMP Game Fuel Launch Fonosana zava-pisotro

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Fonosana zava-pisotro

Ny Mtn Dew AMP Game Fuel Launch dia famolavolana fonosana zava-pisotro sy famantarana marika ho an'ny zava-pisotro fampiroboroboana vonona hosotroina natao ho an'ireo mpilalao lalao an-tserasera. Ny endrika hita maso dia namboarina mba hifanaraka amin'ny tontolon'ny lalao sy ny e sports, ka miala amin'ireo endrika efa mahazatra loatra. Ny fototra kisary matanjaka dia manohana ireo vokatra, fiaraha-miasa ary traikefa ho an'ny mpanjifa amin'ny ho avy. Napetraka ny fitaovana feno ho an'ny fandefasana, mandrakotra ny marika, ny vokatra ary ny traikefan'ny mpanjifa. Ny famolavolana dia mikendry ny hampiseho ny zava-pisotro amin'ny fomba tena izy amin'ireo atleta e sports sy mpilalao.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Mtn Dew AMP Game Fuel Launch Fonosana zava-pisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Mtn Dew AMP Game Fuel Launch Fonosana zava-pisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Mtn Dew AMP Game Fuel Launch Fonosana zava-pisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release