Luhua Xiaomo Fonosana Menaka Sesame by Tiger Pan

Luhua Xiaomo Fonosana Menaka Sesame by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Luhua Xiaomo Fonosana Menaka Sesame

by Tiger Pan

Client: Shandong Luhua Group

A' Design Award Varahina Winner in Fonosana Category

19,721

Verified Award Winner

Verify Award Status for #100810

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luhua Xiaomo Fonosana Menaka Sesame

Ny Luhua Xiaomo dia fonosana natao ho an'ny menaka sesame vita amin'ny fikosoham-bato, izay menaka natao tamin'ny tanana ary novokarina tamin'ny fatra kely. Ny fitoerana ampiasaina dia tavoahangy fitaratra mitovy habe manerana ny lakandrano, misy sakany 50 mm ary haavony 210 mm. Ny takelaka mipendipendika dia mifono manodidina ny tavoahangy amin'ny 350 degre ary voalamina toy ny gazety taloha, mampahatsiaro ny fotoana nifonosan-tsakafo tamin'ny gazety. Ny litera dia napetraka mitsangana, araka ny fomba fanaovana takelaka fivarotana Sinoa taloha. Ny elanelana tery tsy voarakotra dia lasa marika biriky mivoatra amin'ny vy, izay mampiseho ny habetsahan'ny zavatra ao anatiny.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Luhua Xiaomo Fonosana Menaka Sesame, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Luhua Xiaomo Fonosana Menaka Sesame. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Luhua Xiaomo Fonosana Menaka Sesame dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie