Macau Light Festival 2019 TVC Dokambarotra amin'ny fahitalavitra by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Sarimihetsika, Lahatsary ary Horonantsary Competition Category.
VolafotsySarimihetsika· 2020
Macau Light Festival 2019 TVC Dokambarotra amin'ny fahitalavitra
Client: Mirage Visuals
A' Design Award Volafotsy Winner in Sarimihetsika Category
Verified Award Winner
Verify Award Status for #100899The Design
About Macau Light Festival 2019 TVC Dokambarotra amin'ny fahitalavitra
Ny Macau Light Festival 2019 TVC dia dokambarotra amin'ny fahitalavitra noforonina hampiroboroboana ny Fetiben'ny Fanazavana any Macao. Ny sarimihetsika dia manaraka an'i Mak Mak, ilay mpanentana ny fizahantany any Macao, rehefa mizaha ireo lalana fanazavana efatra sy ny endrik'ilay tanànan'i Macao miova ny mpijery avy eo an-toerana sy ireo mpitsidika. Mampifangaro ny fakan-tsary an-tsehatra, ny fiantraikany ara-tsary, ny sary mihetsika ary ny sary mihetsika telo refy ilay dokambarotra. Aseho ho toy ny kanto fametrahana ny mampiavaka ny toerana. Aseho ho toy ny mofomamy fitsingerenan'ny andro nahaterahana lehibe ilay fety, manamarika ny faha-roapolo taonan'ny Faritra Manokana Mizaka Tena Macao.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Macau Light Festival 2019 TVC Dokambarotra amin'ny fahitalavitra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Macau Light Festival 2019 TVC Dokambarotra amin'ny fahitalavitra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Macau Light Festival 2019 TVC Dokambarotra amin'ny fahitalavitra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
- Inspiration
- Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
- Project Duration
- The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019.
- Team Members
- Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau - Image Credits
- MIRAGE VISUALS All right reserved.
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