Hopapops Sakafo Tsakitsaky Ara-Pahasalamana by Angela Spindler

Hopapops Sakafo Tsakitsaky Ara-Pahasalamana by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2020

Hopapops Sakafo Tsakitsaky Ara-Pahasalamana

by Angela Spindler

Client: Depot Creative

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #101038

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hopapops Sakafo Tsakitsaky Ara-Pahasalamana

Asan'ny tetikasa: Fanomezana anarana, famoronana marika ary famolavolana fonosana ho an'ny voan'ny lilia mipoitra, mikendry ny mpanjifa amerikana. Ny fanamby dia ny fomba hahazoana tsena izay tsy voatery nandre momba ny akora fototra dia ny voan'ny lilia. Ny vahaolana, hifantoka amin'ny antso an-tsarimihetsika, ny ambaratongam-baovao tsotra ary ny sary misongadina misongadina. Ny fanoharana, izay mandrafitra ny anoloana sy aoriana amin'ny fonosana, dia mitondra ny vokatra sy ny tsirony. Ny toetra tsy mitovitovy amin'ny typography marika marika Hopapops dia manampy tselatra manjavozavo amin'ny fonosana, mankasitraka ny feo mahafinaritra noforonina ho an'ny marika.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Hopapops Sakafo Tsakitsaky Ara-Pahasalamana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Hopapops Sakafo Tsakitsaky Ara-Pahasalamana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Hopapops Sakafo Tsakitsaky Ara-Pahasalamana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Dimensions & Packaging: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Tags: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Production Technology: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Design Challenge: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Research: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiration: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Project Duration: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Operation Flow: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Team Members: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Image Credits: Illustrator: Anna Makarova