Ugly Monster Fonosana Popsicle by JBBC Branding Consultancy

Ugly Monster Fonosana Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Ugly Monster Fonosana Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Fonosana Popsicle

Ugly Monster dia fonosana ho an'ny vokatra popsicle vita any Taiwana. Ny endri-javatra dia mampiseho endrika maitso misy velaran-tany masiaka, nakan-tahaka avy amin'ny goavava, voankazo alaina any amin'ny tanànan'i Yanchao. Ny loko maitso mamirapiratra dia manome endrika tsara sy velona ho an'ilay endrika. Ny vatana sy ny tongotra dia manana fitsinjarana tsy mitovy, ary ilay endrika tsy manana tanana, ka mahatonga ny endriny ho mampihomehy. Ny fonosana dia manana refy 70 mm ny sakany, 195 mm ny lavany ary 20 mm ny hahavony. Ny tanjona dia ny hampiroborobo ny vokatra sy ny hisintona ny saina ho amin'ilay tanàna kely sy ireo mpamboly ao aminy.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Ugly Monster Fonosana Popsicle, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Ugly Monster Fonosana Popsicle. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Ugly Monster Fonosana Popsicle dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.