Adore Repackaging Fonosana Kitapo Fahadiovana by Etereo Pte Ltd

Adore Repackaging Fonosana Kitapo Fahadiovana by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Adore Repackaging Fonosana Kitapo Fahadiovana

by Etereo Pte Ltd

Client: Etereo Pte Ltd

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #101113

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Adore Repackaging Fonosana Kitapo Fahadiovana

Ny Adore dia famolavolana fonosana ho an'ny kitapo fahadiovan'ny vehivavy. Ny fonosana dia mampiasa endri-tsoratra an-tsoratra tanana ho singa lehibe amin'ny famolavolana mba hamoronana fahatsiarovana ny maha-tanora sy ny hery. Ny fandaminana dia tsotra sady napetraka teo amin'ny afo-tsipeka tsotra, mba hifantohan'ny saina amin'ny lohahevitra momba ny fahasalaman'ny vehivavy. Ny fonosana tsirairay dia vita amin'ny takela-bolamena (aluminium foil) mihidy tanteraka miaraka amin'ny fihidiana azo sokafana indray, izay mamela ny mpampiasa haka izay ilaina ary hanidy indray ny fonosana mba hiarovana ny kitapo amin'ny otrikaretina sy bakteria. Habe telo no novokarina, ho an'ny fampiasana pantyliner, andro ary alina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Adore Repackaging Fonosana Kitapo Fahadiovana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Adore Repackaging Fonosana Kitapo Fahadiovana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Adore Repackaging Fonosana Kitapo Fahadiovana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng