Kuniichi Fonosana Sakafo by Katsunari Shishido

Kuniichi Fonosana Sakafo by Katsunari Shishido is a highly esteemed winner of the very prestigious 2020 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2020

Kuniichi Fonosana Sakafo

by Katsunari Shishido

Client: Cocodoru

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner

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Colors

The Design

About Kuniichi Fonosana Sakafo

Tsy dia malaza eto an-tany ny sakafo nentin-drazana japoney nentin-drazana Tsukudani. Lovia vita saosy mifangaro mofomamy mifangaro amina haingon-tany sy makiazy isan-karazany. Ny fonosana vaovao dia misy labozia sivy natao hananganana ny fomba japoney nentim-paharazana ary maneho ireo toetran'ireo akora. Ny marika marika vaovao dia novolavolaina miaraka amin'ny fanantenana amin'ny fanohizana an'io fomban-drazana io mandritra ny 100 taona ho avy.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Kuniichi Fonosana Sakafo, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Kuniichi Fonosana Sakafo izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Kuniichi Fonosana Sakafo dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions & Packaging: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Tags: japanese, food, package, graphic, textile, pattern, illustration, colorful
Production Technology: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Design Challenge: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Research: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiration: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Project Duration: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Operation Flow: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.