Rosé Fitentanana Divay (Wine Label) by Ximena Ureta

Rosé Fitentanana Divay (Wine Label) by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Rosé Fitentanana Divay (Wine Label)

by Ximena Ureta

Client: Concha y Toro

A' Design Award Varahina Winner in Fonosana Category

23,303

Verified Award Winner

Verify Award Status for #101247

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rosé Fitentanana Divay (Wine Label)

Ny Rose dia fitentanana divay (wine label) natao ho an'ny divay "rose" iray novokarina any Chili. Ny fitentanana dia manana refy 85 amin'ny 90 milimetatra ary voapasoka amin'ny taratasy misy endrika (textured) miisa 89 grama isaky ny metatra toradroa. Loko manokana dimy no ampiasaina amin'ny fomba digital offset, miaraka amin'ny fanamboarana volamena (gold foil), fanamboarana mainty (black foil), ary endrika mivoa-mivoana (relief sy bas-relief). Ny endri-javatra dia nalaina tamin'ny voninkazo roa (roses), ravin-boninkazo, ravin-boaloboka, ary ny loko malefaka amin'ny lanitra amin'ny takariva. Misy tady voaloboka mifanodina manodidina ny soratra. Ny tavoahangy dia mahazaka 375 mililitatra, endrika kely izay vaovao amin'ity karazana divay ity any Chili.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Rosé Fitentanana Divay (Wine Label), fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Rosé Fitentanana Divay (Wine Label). Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Rosé Fitentanana Divay (Wine Label) dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Team Members: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Image Credits: Diego Agurto