Beyond the Blue Boky by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Pirinty sy Haino Aman-jery Navoaka Competition Category.

VolafotsyPirinty· 2020

Beyond the Blue Boky

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Volafotsy Winner in Pirinty Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Boky

Beyond the Blue dia boky mikasika ny olana ara-tontolo iainana mifandraika amin'ny ranomasina. Ny toko tsirairay dia asongadina amin'ny alalan'ny "chip" loko miavaka izay mampiseho endrika samihafa amin'ny ranomasina. Ny "chip" maitso dia maneho ala an-dranomasina salama, fa ny "chip" mena dia maneho ranomasina lasa maizina noho ny ràn'ny trozona. Ny loko dia ampiasaina ho toy ny fomba tsotra sy manerantany hanazavana lohahevitra ara-tontolo iainana sarotra amin'ny mpamaky isan-tokantrano rehetra. Ny boky dia mirefy 187 mm ny 245 mm ary misy pejy 90. Ny fanontana dia mampiasa ranomainty menaka soja amin'ny taratasy matte 100 g, ary ny fatorana amin'ny kofehy dia mampihena ny fampiasana lakaoly.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Beyond the Blue Boky, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Beyond the Blue Boky. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Beyond the Blue Boky dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam