Utobeera Fitaovana Fonosana Labiera Voankazo by Jansword Zhu

Utobeera Fitaovana Fonosana Labiera Voankazo by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2020

Utobeera Fitaovana Fonosana Labiera Voankazo

by Jansword Zhu

Client: Jansword zhu

A' Design Award Vy Winner in Fonosana Category

14,937

Verified Award Winner

Verify Award Status for #102296

View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Fitaovana Fonosana Labiera Voankazo

Ny Utobeera dia famolavolana fonosana ho an'ny labiera voankazo iray. Ny anarana hoe Utobeera dia nalaina tamin'ny teny hoe Utopia, ary maneho ny soatoavina ivelaran'ny marika izay ny fitoviana, ny zon'olombelona, ny fahasamihafana, ny maha-tokana ary ny fitiavana. Olo-malaza efatra avy amin'ny tantaran'ny zavakanto no nadika indray tamin'ny fomba sary "psychedelic": ilay lehilahy misatroka nataon'i Rene Magritte, tovovavy iray mitafy akanjo sinoa, i Bacchus, andriamanitry ny divay, ary andriamanitra sinoa mifandray amin'ny fahalavorariana. Ny voankazo tsirairay ao amin'ny sary tany am-boalohany dia nosoloina endrika voankazo an'ny haino aman-jery nomerika. Ny famolavolana dia mifandray amin'ny kolontsaina cyberpunk ary mampiasa loko Pantone sy fanindriana takela-bolamena.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Utobeera Fitaovana Fonosana Labiera Voankazo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Utobeera Fitaovana Fonosana Labiera Voankazo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Utobeera Fitaovana Fonosana Labiera Voankazo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang