Tucher AEcht Nuernberger Kellerbier Famolavolana Labiera Bavarianina by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Famolavolana Labiera Bavarianina by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2020

Tucher AEcht Nuernberger Kellerbier Famolavolana Labiera Bavarianina

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Famolavolana Labiera Bavarianina

Amin'ny vanim-potoana antenantenany, ny labiera eto an-toerana dia mamela ny taonan'ny labiera an-tranon'izy ireo mihoatra ny 600 taona eo ambanin'ny lapan'i Nuremberg. Manaja ity tantara ity, ny fonosana ny "AEcht Nuernberger Kellerbier" dia mitodika any aoriana any. Ny mari-pamantarana labiera dia mampiseho sary an-tànana ny trano mimanda nipetraka teo ambonin'ny vatolampy sy barika hazo tao amin'ny fitoeram-baravarana, namboarina tamin'ny endritsoratra taloha. Ny marika famehezana miaraka amin'ny mari-pamantarana "St. Mauritius" an'ny orinasa sy ny bosoa satro-boninkazo dia mampita asa-tanana sy fahatokisana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Tucher AEcht Nuernberger Kellerbier Famolavolana Labiera Bavarianina, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Tucher AEcht Nuernberger Kellerbier Famolavolana Labiera Bavarianina izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tucher AEcht Nuernberger Kellerbier Famolavolana Labiera Bavarianina dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg