Sense of Forest Ny Tranombarotra Feno Menaka Manitra by Dmitry Pozarenko

Sense of Forest Ny Tranombarotra Feno Menaka Manitra by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolafotsyAnatiny· 2020

Sense of Forest Ny Tranombarotra Feno Menaka Manitra

by Dmitry Pozarenko

Client: Gold Apple

A' Design Award Volafotsy Winner in Anatiny Category

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Verified Award Winner

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Colors

The Design

About Sense of Forest Ny Tranombarotra Feno Menaka Manitra

Ny sarin'ny alika ririnina iray izay lasa fitaomam-panahy amin'ity tetikasa ity. Ny habetsaky ny habetsaky ny hazavana vita amin'ny hazo voajanahary sy granita dia manondraka ny mpijery ao anaty rantsam-by plastika sy sary manaitra ny famantarana ny natiora. Ny karazana indostrialy indostrialy dia malefaka noho ny lokon'ny varahina mena sy maitso mena. Toerana mahasarika sy serasera ho an'ny olona mihoatra ny 2000 isan'andro.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Sense of Forest Ny Tranombarotra Feno Menaka Manitra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Sense of Forest Ny Tranombarotra Feno Menaka Manitra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Sense of Forest Ny Tranombarotra Feno Menaka Manitra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.