BlackDrop Ny Maha-Marika Ny Marika by Aleks Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Volafotsy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VolafotsyGrafika· 2020

BlackDrop Ny Maha-Marika Ny Marika

by Aleks Brand

Client: Aleks Brand

A' Design Award Volafotsy Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Ny Maha-Marika Ny Marika

Ity dia tetik'ady marika manokana sy tetik'asa famantarana. BlackDrop dia rojo fivarotana sy marika izay mivarotra sy mizara kafe. BlackDrop dia tetik'asa manokana natao tamin'ny voalohany mba hametrahana ilay feo sy torolalana famoronana ho an'ny orinasam-pamoronana freelance ho an'ny tena manokana. Ity Brand Identity ity dia noforonina mba hametrahana ny Aleks ho mpanolo-tsaina marim-pototra amin'ny vondrom-piarahamonina. Ny BlackDrop dia mijoro ho marika fanombohana mangatsiatsiaka, ankehitriny, mangarahara ary mikendry ny ho lasa marika farany, azo zahana ary alohan'ny indostrian'ny indostria.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana BlackDrop Ny Maha-Marika Ny Marika, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana BlackDrop Ny Maha-Marika Ny Marika. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana BlackDrop Ny Maha-Marika Ny Marika dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand