Preludes Fikarakarana Horonantsary Miloka by Matthew Rankin

Preludes Fikarakarana Horonantsary Miloka by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Sarimihetsika, Lahatsary ary Horonantsary Competition Category.

VySarimihetsika· 2020

Preludes Fikarakarana Horonantsary Miloka

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Vy Winner in Sarimihetsika Category

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Verified Award Winner
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Manomeza fanampiana Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Preludes Fikarakarana Horonantsary Miloka

Preludes dia horonantsary miloka fohy mifototra amin'ny tononkalo mitovy anarana nosoratan'i T.S. Eliot. Ny sarimihetsika dia maharitra iray minitra sy valo segondra ary mampifandray ny sarin'i Eliot amin'ny hira nokomposiana manokana. Ny sehatra dia mifamatotra amin'ny lohahevitra sy ny feo fa tsy amin'ny fomba fijery iray ihany. Ny asa dia manambatra animation 2D sy 3D, natao modely tao amin'ny Cinema 4D, natao rendering tamin'ny Redshift ary natambatra tao amin'ny After Effects. Ny fahitana avy any amin'ny habakabaka dia miova ho eny amin'ny lalambe, izay ifandalovan'ireo mpilalao ao ambadiky ny efi-drindrina. Ny horonantsary dia mampiseho fisainana momba ny fiainana maoderina amin'ny alalan'ny lahatsoratra taloha.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Preludes Fikarakarana Horonantsary Miloka, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Preludes Fikarakarana Horonantsary Miloka. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Preludes Fikarakarana Horonantsary Miloka dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae