Use What Moves You Fanentanana Ivelany by Pancho Gonzalez and Cristian Chavez

Use What Moves You Fanentanana Ivelany by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award Vy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VyDokambarotra· 2020

Use What Moves You Fanentanana Ivelany

by Pancho Gonzalez and Cristian Chavez

Client: Inbrax

A' Design Award Vy Winner in Dokambarotra Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Use What Moves You Fanentanana Ivelany

Ity famolavolana ity, mampiasa toe-javatra telo isan'andro amin'ny olona mampiasa ny metro mankany dairio, dia mampita ny fomba mahazatra ny olona mampiasa ny vokatra azony novidina tao amin'ny fivarotana fahatsiarovana metro. Ity endrika ity dia manasa ny hampiasa ny vokatra metro (t-shirt, mugs, tavoahangy, kilalao, sns.) isan'andro, amin'ny fampiasana azy ireo amin'ny fotoana rehetra sy amin'ny toe-javatra rehetra. Ohatra, ao amin'ny iray amin'ireo endrika natolotra, dia hita ny vehivavy manao lobaka metro ao amin'ny kianja iray, tena tony sy faly. Ny endrika dia manandrana manasa ireo izay mahita azy hampiditra ny vokatra amin'ny metro ho lamaody vaovao.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Use What Moves You Fanentanana Ivelany, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Use What Moves You Fanentanana Ivelany. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Use What Moves You Fanentanana Ivelany dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
Dimensions & Packaging: OOH inside the subway.
Production Technology: Photography, Illustrator & Photoshop
Inspiration: Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
Team Members: Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González

Read the Press Release