Plaza del Sol Fonosana Sakafo Maivamaivana by Estudio Maba

Plaza del Sol Fonosana Sakafo Maivamaivana by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2020

Plaza del Sol Fonosana Sakafo Maivamaivana

by Estudio Maba

Client: Plaza del Sol

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Fonosana Sakafo Maivamaivana

Ny Plaza del Sol dia famolavolana fonosana ho an'ny kitapo misy crisps (mofomamy maivamaivana). Ny sary an-tsokosoko dia miorina amin'ny endri-javatra nentim-paharazana sy zavatra fahatsiarovana hita any amin'ny tanàna fitsangatsanganan'ny vahiny any Espaina, ary ireo fitantarana ireo dia aseho amin'ny fomba maoderina misy hatsikana. Ny "flow pack" tsirairay dia mitantara tantara fohy iray naorina avy amin'ireo zavatra fahatsiarovana ireo, mba hampitsiky ny mpividy. Ny sary dia noforonina tamin'ny alalan'ny sary maha-velona zavatra (still life photography) nalamina amin'ny endrika iray manontolo, ary ny kitapo dia novokarina tamin'ny fanontam-pirinty flexographic. Ny halehiben'ny kitapo tsirairay dia 195 miraka amin'ny 320 miliметatra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Plaza del Sol Fonosana Sakafo Maivamaivana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Plaza del Sol Fonosana Sakafo Maivamaivana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Plaza del Sol Fonosana Sakafo Maivamaivana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba