Mi Temple of Heaven Builder Packaging Fonombolana Fitaovana Kilalao Bilajy by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Fonosana Competition Category.
VarahinaFonosana· 2021
Mi Temple of Heaven Builder Packaging Fonombolana Fitaovana Kilalao Bilajy
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Varahina Winner in Fonosana Category
- 13,077
- Verified Award Winner
- Verify Award Status for #106355
The Design
About Mi Temple of Heaven Builder Packaging Fonombolana Fitaovana Kilalao Bilajy
Ny Fonombolana Mpanamboatra ny Tempolin'ny Lanitra Mi dia fonombolana taratasy ho an'ny kilalao bilajy fananganana. Ny velaran'ivelany dia mampiseho ny Efitranon'ny Vavaka ho an'ny Vokatra Tsara amin'ny sary tsotra misy tsipika manify, ary ny fandrindrana misy habaka fotsy be dia mitazona ny endriky ny sary ho tony. Ny rafitra dia mampiray ny fampisehoana sy ny fonombolana ao anaty boaty tokana. Rehefa sokafana ny rakotra ambony, dia hita ny varavarana voapriny izay mampiseho ny tantaran'ny fomba fanakambanana hazo Sinoa nentim-paharazana, ary misy lisitry ny singa rehetra eo amin'ny ilany ankilany. Ao ambadiky ny varavarana, ny kitapo misy bilajy dia voalahatra an-tsokajy. Ny rafitra anatiny dia azo esorina ary ampiasaina indray ho boaty fitehirizana.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Mi Temple of Heaven Builder Packaging Fonombolana Fitaovana Kilalao Bilajy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Mi Temple of Heaven Builder Packaging Fonombolana Fitaovana Kilalao Bilajy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Mi Temple of Heaven Builder Packaging Fonombolana Fitaovana Kilalao Bilajy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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