Birds and Coffee Fonosana by Kristina Pacesaite

Birds and Coffee Fonosana by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2021

Birds and Coffee Fonosana

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Fonosana

Ny vokatra tsirairay dia mendrika ny fonosana mety. Tamin'ny famolavolana ity fonosana ity, ny mpamorona dia nanampy orinasa mpamokatra kafe mahomby hanatratra olona vaovao izay manome lanja ny kafe tsara kalitao ary mikarakara ny fiaviany. Amin'ny fanomezana endrika vaovao amin'ny fonosana, nanandrana nanatsara ny lanjan'ny kafe vita tanana izay saika avy amin'ny kaontinanta rehetra ny mpamorona. Ny fanapahan-kevitra hampiasa ny sarin'ny vorona ho an'ny firenena tsirairay dia nifototra tamin'ny toetrany kanto ary koa ny fahatsapan-tanana nomen'izy ireo ny vokatra farany. Ny taratasy kraft sy ny loko volontsôkôlà lalina amin'ny sary dia manana tanjona mitovy ihany koa.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Birds and Coffee Fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Birds and Coffee Fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Birds and Coffee Fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite