Twilight Endrik'ny ao anatin'ny efitrano ho an'ny toerana ara-barotra by Dot Dot Studio and Process Ltd.

Twilight Endrik'ny ao anatin'ny efitrano ho an'ny toerana ara-barotra by Dot Dot Studio and Process Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2021

Twilight Endrik'ny ao anatin'ny efitrano ho an'ny toerana ara-barotra

by Dot Dot Studio and Process Ltd.

Client: Dot Dot Studio

A' Design Award Varahina Winner in Anatiny Category

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Colors

The Design

About Twilight Endrik'ny ao anatin'ny efitrano ho an'ny toerana ara-barotra

Ity tetikasa ity dia mampiasa tantara momba ny habaka mba hampiditra ny mpitsidika ao anatin'ny tantara, fitiavana ary fiaviana ao ambadiky ny sotro tsirairay, ka manao izay hahatsapana marina ny akora ampiasaina sy ny tantarany mahakasika ao anatin'ilay habaka. Natao mba handray vondron'olona iray ihany isaky ny fotoana, ny fivarotana dia manolotra fahazoana miavaka sy manokana izay ahafahan'ny vahiny mampiasa ny fahatsapana dimy rehetra mba hankasitrahana feno ny votoaty sarobidin'ilay vokatra. Ankoatra ny fampandrosoana ny fifandraisan'ny olombelona, ny fizotry ny fahazoana amin'ny ankapobeny dia manohy ny fifandraisana eo amin'ny olona, ny tontolo iainana, ary ny resaka mifandray eo amin'ireo habaka samihafa.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Twilight Endrik'ny ao anatin'ny efitrano ho an'ny toerana ara-barotra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Twilight Endrik'ny ao anatin'ny efitrano ho an'ny toerana ara-barotra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Twilight Endrik'ny ao anatin'ny efitrano ho an'ny toerana ara-barotra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project aims to create a spatial narration, through which customers have come to understand the story behind the beverage they drink as well as the provenance of ingredients. The store is designed to serve one group of clients at a time, encouraging them to appreciate the product with all the senses and feel its worth with the heart. The overall experience helps to facilitate not only interaction between people but also spiritual conversation between human among alternative spaces.
Dimensions & Packaging: 42 Meter Square
Tags: Interior, Design, Primona, Commercial, Healthy, Beverage
Production Technology: We use high reflectivity of metal and mirror to create a sensual world. It is multi-dimensional and pervasive. The main source of illumination feels as warm as the Sun and stars, mimicking the warmth that chicken essence brings to the body and soul. From afar, mountains glitter gold in the Sun. Sapphire blue velvet and marble floor are intersected by golden lines as if rays of light, guiding the eye to the brand’s logo. As the centerpiece of the store, the sapphire blue counter appears to float on the marble ground, adding a sense of distinctiveness to the product.
Design Challenge: It is a bold project, trying to make customers understand the history and culture behind the traditional brand over a 65ml cup of beverage. The space plays an important role. It flows and reflects like rays of golden light, recalling the nourishing nectar of chicken essence. We have created an astonishing space. It is warm and impressive like the product, converting those who have experienced it into endorsers.
Research: Through contemporary design, we attempt to evoke a sense of being surrounded by nature during the 30-minute beverage experience provided by the store. Customers’ attention is guided by the contrasting color palette that dominates the storefront into the center of the interior. Inside, large titanium lattices reflect the hubbub of city streets, and at the same time, invoke longing for nature in people’s mind. Desire, imagination and reality intertwine, creating a kaleidoscope of reflections and imagery.
Inspiration: The Goal: To create an overall experience with the product, where the space plays an important role.
The Method: Reflections on metal lattices create a sense of illusion where nature imagery and reality intertwine
The Impact: To create a leisure space and bring healthy concepts to the neighboring communities.
Project Duration: The Interior project started in March 2018 and finished in March 2019 in Taipei, Taiwan.
Operation Flow: In response to today's health-conscious society, the product aims to put emphasis on the trusting relationship between people. We believe that the simpler the product, the stronger the message behind it should be. Through a seemingly authentic cup of chicken essence, the brand attempts to inspire customers to experience the traditional culture and healthy philosophy, in the meantime, appreciate the natural and aesthetic environment.
Team Members: Director of Design: Min-Chin HSU
Designer: Hsiao-Chieh CHOU