Novacolor Efitrano fampisehoana loko by Peihe Xie

Novacolor Efitrano fampisehoana loko by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VarahinaAnatiny· 2021

Novacolor Efitrano fampisehoana loko

by Peihe Xie

Client: AD Architecture

A' Design Award Varahina Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #106881

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Novacolor Efitrano fampisehoana loko

Ny Novacolor dia efitrano fampisehoana loko any Shantou, Faritanin'i Guangdong, Sina. Ny atin-trano dia manana velaran-tany 180 metatra toratra ary mampiseho mihoatra ny 200 endri-loko sy loko samihafa. Ny efitrano fampisehoana dia mipetraka amin'ny zoron'ny mall iray izay tsy dia be mpitsidika loatra, ka ny fisarihana ny saina no ivon'ny paikady famolavolana. Misy varavarankely nohakelezina izay mariky ny fiantsonana mankao anatin'ny efitrano. Misy endrika ellipsoid manga mihantona eo ambony ary mitovy amin'ny fiolakolahan'ny drafitra. Ny fitaovana ampiasaina dia ny vy tsy misy harafesina (stainless steel), loko, microcement, sarony mangarahara ary fitaratra azo ovaina. Ny rafitra sarony mihenjana dia manaparitaka fahazavana malefaka eo amin'ireo vokatra aseho.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Novacolor Efitrano fampisehoana loko, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Novacolor Efitrano fampisehoana loko. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Novacolor Efitrano fampisehoana loko dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging: Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags: Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology: In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge: The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research: Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration: It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration: Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow: Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members: Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits: Ouyang Yun