The Mask That Ate The Virus Aro-tava fandringanana viriosy by Birger Linke

The Mask That Ate The Virus Aro-tava fandringanana viriosy by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2021

The Mask That Ate The Virus Aro-tava fandringanana viriosy

by Birger Linke

Client: Birger Linke Design

A' Design Award Volafotsy Winner in Fonosana Category

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Colors

The Design

About The Mask That Ate The Virus Aro-tava fandringanana viriosy

Ny orinasa biotech soisa Livinguard dia namolavola lamba ho an'ny aro-tava azo ampiasaina imbetsaka izay mampihena sy mandringana bakteria, holatra ary viriosy (ao anatin'izany ny Covid 19) rehefa mifandona amin'izy ireo. Velomina ao anatin'ny fonony io hevitra io: Tonga ao anaty fonosana madio tsy misy otrikaretina ny aro-tava. Misy tady plastika mifamatotra izay manetsika – rehefa akisaka miakatra sy midina – ny sarin'ny viriosy iray izay lanina mandritra izany, izay manampy hatsikana ilaina indrindra amin'ny andro sarotra. Mba hisorohana ny fifangaroan'ny aro-tava eo amin'ny mpianakavy, ka mba hisorohana ny fifamindran-doto, dia misy tady fanitsiana miloko samihafa tonga ao anaty fonony misaraka mba hanamboarana ny aro-tava tsirairay.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana The Mask That Ate The Virus Aro-tava fandringanana viriosy, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana The Mask That Ate The Virus Aro-tava fandringanana viriosy. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Mask That Ate The Virus Aro-tava fandringanana viriosy dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography