Super Box Fonosana by Musa Celik is a highly esteemed winner of the very prestigious 2021 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2021

Super Box Fonosana

by Musa Celik

Client: Divan

A' Design Award Vy Winner in Fonosana Category

15,133

Verified Award Winner

Verify Award Status for #108627

View at A' Design Award Press Release Award Badge

Colors

The Design

About Super Box Fonosana

Ny Super Box dia fonosana famatsiana sakafo natao ho an'ny Divan Restaurant any Tiorkia. Ny endrika samihafa amin'ireo boaty dia manampy amin'ny fanomanana sy fanaterana ny baiko amin'ny fomba mahomby. Ankoatra izany, ny ranomainty thermochromic eo amin'ny fonosana dia afaka mampahafantatra momba ny haavon'ny mari-pana amin'ny sakafo. Azo averina ampiasaina indray ny fonosana ary tsy manimba ny tontolo iainana satria vokarina amin'ny fitaovana azo simban'ny natoraly, toy ny vary.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Super Box Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Super Box Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Super Box Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The outer box differs from other designs with its asymmetrical shape which makes it easier for the Divan kitchen team to place and deliver the orders more efficiently. The designs differ visually for various food groups to prevent difficulties in the preparation of the orders.

Thermochromic ink which we have used in hot food packaging informs the consumer when the temperature decreases. The design makes it possible to enjoy a meal without the need of a table.
Dimensions & Packaging: Pizza and Hot Food Box: 370 mm x 370 mm x 55 mm
Pide: 480 mm x 185 mm x 53 mm
Burger: 250 mm x 170 mm x 100 mm
Tags: Food Box, Thermochromic Ink, Recyclable, Delivery, Pandemic
Production Technology: We designed the Super Box considering both customer satisfaction and Divan kitchen team.

Thanks to its modular structure, the hot lunch box can be utilized in various combinations. This makes it easier to prepare the orders.

All packaging and tools are produced from biodegradable materials. In this way, product packaging does not create waste in nature.

The special ink print used on the box emerges at temperatures below 40 degrees and informs the consumer when to warm the food.
Design Challenge: Finding and printing the ink that changes color at our desired temperature was a critical challenge. We carried out various trials to make sure it works. Besides, being able to provide customer satisfaction during the lockdown days was not an easy task. But we received so many positive feedbacks from the customers that we can say we made it possible.
Research: During the lockdown period, people needed a way to experience a pleasant meal in the safety of their homes. The food delivery options were in high demand. Since we want to reflect our client's vision in this design, we searched for the best quality, environmentally friendly materials. Moreover, we observed that perfect timing is crucial while making deliveries. So, we wanted to make sure that the orders are prepared easily. That's why we designed several boxes with different shapes. We also made a lot of tests to make sure the temperature ink works properly.
Inspiration: Divan is one of the leading restaurants and bakeries in Turkey. The customers define Divan with its excellent quality.

During the lockdown period in the coronavirus pandemic, we wanted to deliver the quality of a served meal in Divan Restaurant to customer homes.

Thanks to a new packaging design with sophisticated properties which reflects the brand’s vision, we made sure this quality reach the consumers during the quarantine period.
Project Duration: The project started in April 2020 and finished in June 2020 in Istanbul.
Operation Flow: This package as a whole is created to deliver Divan experience to homes.

The package provides more reliable delivery. It is recycled and nature-friendly. Boxes additionally serve as a tray for hot meals. In this way, you can enjoy your meal without the need of a table. Thanks to the separators in the pizza packaging, your hands won't get greasy. The package informs you about the temperature of the product inside.

All these details provide you a pleasant meal in the comfort of your home.
Team Members: Creative Director: Musa Çelik
Designer: Musa Çelik
Image Credits: All images were taken by Musa Çelik.