Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana by Yong Wong

Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolamenaAnatiny· 2021

Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana

by Yong Wong

Client: Beijing Tongrentang Health

A' Design Award Volamena Winner in Anatiny Category

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Verified Award Winner

Verify Award Status for #108738

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Colors

The Design

About Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana

Tongrentang Zhima Health dia fivarotana fanandramana miorina any Beijing. Mirefy 5000 metatra toradroa mizara telo rihana ny fivarotana. Ao amin'ny toerana iray ihany no ahitana fanampin-tsakafo, sakafo mahavelona ary vokatra fikojakojana ny fahasalamana izay mampiditra teknolojian'ny fahasalamana. Akora mifanohitra amin'ny velarana midadasika, toy ny hazo matevina sy ny varahina volamena, no ampiasaina ao anatiny. Manomboka eo amin'ny rihana ambany miakatra, lohahevitra efatra no aseho, dia ny fanontaniana, ny sakafo, ny fanarenana ary ny fanasitranana. Ny fivarotana koa dia toerana ara-tsosialy mahazo aina ho an'ny mpanjifa.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Tongrentang Zhima Health Famolavolana ny Atitrano Fivarotana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design