Chinese Mooncake Fonosana Boaty Fanomezana by Litete Brand Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Volamena in Famolavolana Fonosana Competition Category.

VolamenaFonosana· 2021

Chinese Mooncake Fonosana Boaty Fanomezana

by Litete Brand Design

Client: Litete Brand Design

A' Design Award Volamena Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #111173

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Colors

The Design

About Chinese Mooncake Fonosana Boaty Fanomezana

Chinese Mooncake dia boaty fanomezana natao ho an'ny mofomamy volana (mooncake) atolotra mandritra ny Fetin'ny Afovoan'ny Fararano. Ny boaty ivelany dia manaraka ny endriky ny boaty sakafo sinoa nentim-paharazana. Sary an-tsary mitovy endrika amin'ny peta-kofehy no mampiseho fijery avy eny ambony ny fanasambe tamin'ny Tarana-mpanjaka Tang, ahitana rafitra hazo sy mpandihy. Ny ampahany tsirairay amin'ilay sary dia sarahina amin'ny fanapahana miendrika (die-cutting) ary avy eo atambatra indray, ka mahazo halalina sy sosona ilay fonosana. Ny boaty anatiny dia mampiseho fihetsika dihy avy amin'ny Rainbow Skirt and Feather Coat, ampiarahina amin'ireo loko sinoa klasika toy ny volomparasy mpanjaka sy ny maitso volotsangana.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Chinese Mooncake Fonosana Boaty Fanomezana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Chinese Mooncake Fonosana Boaty Fanomezana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Chinese Mooncake Fonosana Boaty Fanomezana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensions & Packaging: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Tags: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Production Technology: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Design Challenge: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Research: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspiration: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Project Duration: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Operation Flow: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Patents: Copyrights belong to Langcer Lee, 2020.
Team Members: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Image Credits: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.