Renata-A Primary Function: Fonosana Shampoo by Hsiao Che Hou

Renata-A Primary Function: Fonosana Shampoo by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2021

Renata-A Primary Function: Fonosana Shampoo

by Hsiao Che Hou

Client: Renata

A' Design Award Volafotsy Winner in Fonosana Category

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Colors

The Design

About Renata-A Primary Function: Fonosana Shampoo

Renata-A dia tavoahangy shampoo natao ho an'ny marika mikarakara volo. Ny vatan'ny tavoahangy dia vita amin'ny akora avy amin'ny zavamaniry (bio-based) izay novokarina avy amin'ny tahon-dronono nariana nangonina tamin'ny tantsaha mpamboly dite any Taiwan. Io akora io dia manolo ny 40 isan-jaton'ny plastika petrochemika ary manampy amin'ny fampihenana ny fandoavana karbaona. Ny tavoahangy dia mateza toy ny fitoeran-javatra plastika mahazatra, azo averina ampiasaina ary tsy mamoaka akora misy poizina ao anaty tany aorian'ny fandorana. Ny fonosana dia mitahiry shampoo vita amin'ny akora avy amin'ny zavamaniry fanafody sinoa, ary ny endriky ny famolavolana dia maneho ny lohahevitry ny fanavaozana.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Renata-A Primary Function: Fonosana Shampoo, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Renata-A Primary Function: Fonosana Shampoo. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Renata-A Primary Function: Fonosana Shampoo dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU